Academics

 

Sonja Holverson

Professeur de Marketing

Département Learning

 

Ecole hôtelière de Lausanne | www.ehl.ch

Le Chalet-à-Gobet | Case postale 37 | 1000 Lausanne 25 | Suisse

Tél. +41 21 785 14 59 | Fax +41 21 785 11 21

PUBLICATIONS:

 

Holverson, S. (2011, January). What time does the future start? Whatever you do, do not be late for the FUTURE FORUM 2011. EHLITE Magazine. (31). 38-40. http://publications.ehl.edu/ehlitemagazine/book.php?id=32

                                                                                                                                                                                                                                                                           

Holverson, S. (2010, September). Henry H. Harteveldt; an interview with the mind of the travel and hospitality industry. EHLITE Magazine. (30). 41-45. http://publications.ehl.edu/ehlitemagazine/book.php?id=31

 

Holverson, S. (2010, June 24). Dream holidays that become nightmares before your customers leave home. eTurboNews, Global Travel Industry News. http://www.eturbonews.com/16901/dream-holidays-become-nightmares-your-customers-leave-home and Tourism Executive http://www.tourismexecutives.com

 

Holverson, S., Kokaz, K., Mungall, A. (2010, March). The strategic importance of affiliation with lifestyle consortia for small and medium-sized independent hotels. HES SO, Haute Ecole Spécialisée de Suisse occidentale Rapport Scientifique. http://publications.ehl.edu/eng/Recherche/Rapports-pour-l-industrie/Lifestyle-Consortia

 

Holverson, S. (2010). Lifestyle Hotels. In A. Pizam (Ed.), International Encyclopedia of Hospitality Management (2nd edition) (pp. 403-407). Oxford: Butterworth-Heinemann

 

Holverson, S. (2010). Soft Branding. In A. Pizam (Ed.), International Encyclopedia of Hospitality Management (2nd edition) (pp. 615-616). Oxford: Butterworth-Heinemann

 

Holverson, S. (2009, July). Dream holidays that become nightmares before your customers leave home. EHLITE Magazine. (26). 20-23. http://publications.ehl.edu/ehlitemagazine/book.php?id=27

 

Holverson, S. & Kokaz, K. (2008). How can independent hotels benefit from changing lifestyles? EHLITE Magazine. (22). 32-34. http://publications.ehl.edu/eng/EHLITE-Magazine

 

Holverson, S., Kokaz, K. & Mungall, A. (October 2008). Analysis of how lifestyle small and medium sized hotels can benefit from lifestyle hotel consortia membership. In Proceedings of 2008 EuroCHRIE Conference, Dubai, UAE.

 

Holverson, S. & Pergola, J. (2008, May). Best of EHLITE Magazine: Labels On Lodging: Will Marriages between Fashion Designers and Hoteliers Succeed? EHLITE Magazine. (20). 37-39. http://publications.ehl.edu/eng/EHLITE-Magazine

 

Holverson, S. (2008). Soft Branding. In A. Pizam & J. Holcomb (Eds.). International Dictionary of Hospitality Management. Amsterdam: Elsevier. 258.

 

Holverson, S. & Pergola, J. (2007, June). Labels On Lodging: Will Marriages between Fashion Designers and Hoteliers Succeed? EHLITE Magazine. (17). 24-25. http://publications.ehl.edu/eng/EHLITE-Magazine

 

Holverson, S. (2006, September). 11 Cs: critical success factors of branding to look for in hotel franchisors. EHLITE Magazine. (14). 18-20. http://publications.ehl.edu/eng/EHLITE-Magazine

 

Holverson, S. & Revaz, F. (2006, July 21). Perceptions of European Independent Hoteliers: hard and Soft Branding Choices. International Journal of Contemporary Hospitality Management, 18(5). http://www.emeraldinsight.com/10.1108/09596110610673538

 

Holverson, S. (2006, May 5). I Want it My Way: Growing Individualism in the Leisure Travel Market. Hotel Executive. http://www.hotelexecutive.com/bus_rev/pub/002/250.asp

 

Holverson, S. (2006, March). Holidays for the Forgetful and the Forgotten. EHLITE. (12). 24-25. http://publications.ehl.edu/eng/EHLITE-Magazine

 

Holverson, S. (2005). Soft Branding. In A. Pizam (Ed.), International Encyclopedia of Hospitality Management. Oxford: Elsevier. 588-589

 

Holverson, S. (2005, April).  Alpine Trails: Swiss Made. Gallagher’s Travels. http://www.gallagherstravels.com/international_places/Switzerland/alpinetrailsswissmade/

 

Holverson, S., & Revaz, F., (2004). Branding: a hotel industry imperative? Decision-making considerations for European independent hoteliers. In H. Qu (Ed.), Proceedings of 2004 International CHRIE Conference, Philadelphia, 120-126.

 

Holverson, S. (2003, March). Preparing Our Future Leaders in Hospitality, EHL-FORUM, No 2 June 2003, Ecole Hôtelière de Lausanne (Switzerland) and ecofine: Integrated Knowledge, http://www.ecofine.com/knowledge.htm

 

CONFERENCES:

 

Analysis of how lifestyle small and medium sized hotels can benefit from lifestyle hotel consortia membership. Presented at EuroCHRIE Conference, Dubai, UAE, 13 October, 2008.

 

Branding: a hotel industry imperative? Decision-making considerations for European independent hoteliers. Presented at the International CHRIE conference, Philadelphia, July 2004.

 

Branding For Success. Presented at The European Hospitality Forum, IGEHO, Basel, Switzerland, 24 November 2003.

 

 

SEMINARS:

 

Sales and Communication for the Beijing Hospitality Institute, Seminar for general managers, and Marketing staff. 28-30 November 2010, Xiamen, China.

 

Branding for the Hotel Industry, LHC Executive Education Programme,  June 2006, Lausanne, Switzerland.

 

 

Branding for Small-Medium-sized Hotels, LHC Executive Education Programme,  July 2005, Lausanne, Switzerland.

 

 

Branding in the hotel industry: a strategic approach, for the Jin Jiang Hotel Group, Seminar for general managers, 8 – 10 September 2003, Shanghai, China.

 

 



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