Analysis of how lifestyle small and medium sized hotels can benefit from lifestyle hotel consortia membership. Presented at EuroCHRIE Conference, Dubai, UAE, 13 October, 2008.
Branding: a hotel industry imperative? Decision-making considerations for European independent hoteliers. Presented at the International CHRIE conference, Philadelphia, July 2004.
Branding For Success. Presented at The European Hospitality Forum, IGEHO, Basel, Switzerland, 24 November 2003.
SEMINARS GIVEN:
Sales and Communication for the Beijing Hospitality Institute, Seminar for general managers, and Marketing staff. 28-30 November 2010, Xiamen, China.
Branding for the Hotel Industry, LHC Executive Education Programme, June 2006, Lausanne, Switzerland.
Branding for Small-Medium-sized Hotels, LHC Executive Education Programme, July 2005, Lausanne, Switzerland.
Branding in the hotel industry: a strategic approach, for the Jin Jiang Hotel Group, Seminar for general managers, 8 – 10 September 2003, Shanghai, China.
